SYS-00 // PROFILE live

System Architecture Report

Strategy that ships.
Products that are defensible.

Analytically-driven strategist and AI-native product builder — I think in frameworks, build in systems, and ship in weeks, not quarters.

Strategy & business analyst who converts market and financial analysis into ranked, defensible recommendations.

Product builder pairing systems thinking with AI-native execution — shipping fast without losing rigor.

Pratama Bhakti Fadzwani is a Jakarta-based strategist and product builder who bridges institutional-grade analysis with AI-native execution speed. He shipped a production-ready SaaS marketplace in 12 weeks using AI-deterministic methodology, built a 28-tool MCP infrastructure, and applied QSPM and NPV/IRR frameworks across live public-sector mandates at Indonesia's largest institutions. University of Indonesia, Applied Bachelor of Creative Business, GPA 3.64. Open globally for remote roles.

Get in touch → View LinkedIn ↗

CPM reduction

0wk

Zero → prod

IDR portfolio

0×

Token compr.

Deployed node runtime // 2026

01 / CLUBCLIP_MARKET_MVP● SHIPPED // JUN 2026 02 / PARTICLEAR_AGENCY_GTM● ACTIVE // 2026 03 / PDAM_FEASIBILITY_STUDY● COMPLETED // JUN 2025 04 / PNM_FIN_CSR_ANALYSIS● COMPLETED // JAN 2024 05 / KOPITIAM_RINDU_GROWTH● COMPLETED // JAN 2026

SYS-02 // WORK EXPERIENCE[05]

System Architect & Product Lead FEB – JUN 2026

ClubClip — AI-Native Creator Monetization Platform

Two-sided SaaS marketplace connecting brands with short-form video creators on a performance-based CPM model.

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Shipped production-ready SaaS in 12 weeks vs 6-month industry baseline (~75% faster)
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Authored the full PRD and system architecture — fraud detection, escrow liquidity lock, dynamic CPM engine — powered by a self-built MCP infrastructure that cut LLM operational cost
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Designed a pricing model delivering 89.4% reduction in effective cost-per-mille vs native platform rates

PRD AuthorshipProduct ArchitectureMCP DevelopmentPricing StrategyAI-Deterministic

Co-Founder, Strategy & Product Lead JAN 2026 – PRESENT

Particlear — Impression Agency

Boutique creative and performance agency built on a Commerce + Content model across JABODETABEK and international markets.

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Delivered creative production and campaigns for 12+ brand clients — including Epson Indonesia — spanning commercial video, product photography, social/branding, KOL, and live commerce
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Productized a modular 6-pillar service ecosystem with tiered pricing (Starter / Scale-Up / Enterprise) on an asset-light supply chain of 4 strategic vendor partnerships, benchmarked across JABODETABEK and international markets
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Authored a 7-report competitive-intelligence & pricing-benchmark suite (~24,000 words, 160+ tables) analyzing 24 competitor agencies across 5 verticals and 5 markets
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Targeting a 25–40% ACV increase over unstructured pricing via tiered packaging; GTM collateral anchored on the Why/How/What framework

Brand CampaignsService ProductizationGTM ArchitecturePricing StrategyCompetitive IntelligenceMarket Research

Strategy BizDev Intern MAR – JUN 2025

PDAM Tirta Pakuan Bogor — Strategic Planning

Graduate-level strategic planning engagement at one of Indonesia's largest regional water utilities, serving 700,000+ residents under a dual commercial and public-service mandate.

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Applied QSPM / IFE / EFE to evaluate 4+ strategic alternatives for a live dual-mandate conflict
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Identified a 34% gap in potential non-water revenue; AMDK scored highest QSPM attractiveness (STAS: 4.75)
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Built multi-year NPV, IRR, BCR projections for AMDK feasibility; formalized as an academic thesis
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Designed the visual framework for the 2024 Good Corporate Governance (GCG) Report — Annual Report posting an 8.7% rise in operating revenue and a clean (unqualified) audit opinion

QSPMIFE/EFENPV/IRR ModellingBMCFeasibility AnalysisStrategic Reporting

Business Analyst Intern SEP 2023 – JAN 2024 // JKT

PT Permodalan Nasional Madani (PNM) — Financial & CSR Analysis

Partnership & CSR division of Indonesia's largest microfinance BUMN, managing one of the country's most significant state-backed financial-inclusion mandates.

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Ran a 5-year longitudinal financial analysis (2018–2022) across an average income base of IDR 7.12 trillion, identifying a 2.47% net-profit uplift (4.97% → 7.44%) from non-core revenue diversification — presented to senior management
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Applied ratio diagnostics (GPM, NPM, ROA, ROE, D/E) across business units to recommend reallocating idle cash from low-yield deposits to higher-yield bonds and dividend instruments
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Engineered the framework for the company's inaugural Sustainability Report (GCG-aligned) and translated international climate frameworks (Paris Agreement) into executive-ready visuals

Longitudinal AnalysisRatio AnalysisCapital ReallocationSustainability / GCGData Integration

Creative Lead & Content SEP 2025 – JAN 2026

Kopitiam Rindu Bogor — Organic Growth & Content System

Algorithm-led social content strategy for an F&B brand, run solo end-to-end — strategy, production, and on-screen talent.

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Scaled organic reach from 731 to 932,000+ accounts in 90 days (~7,539% growth) on zero paid budget
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Drove 2.3M+ total organic views; pivoted reach from 47% follower-reliant to 97.4% discovery-based via the Instagram Explore/Reels algorithm
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Directed a rapid production framework delivering 16+ assets monthly (Reels, Carousels, Statics) as sole strategist, producer, and talent

Content StrategyOrganic GrowthShort-Form VideoProductionSocial Branding

SYS-03 // SELECTED PROJECTS[07]

AI & Systems // 04

Personal Project · AI System

Verdict — Anti-Sycophancy AI Decision Council

A multi-agent evaluation framework that strips framing bias — five independent advisors (Contrarian, First-Principles, Expansionist, Outsider, Executor) argue blind, then a Chairman anonymizes, scores for motivated reasoning, and synthesizes one verdict (go / no-go / pivot), with the strongest case for and against, the insight no one saw, and the next action within 24 hours.

Prompt EngineeringMulti-AgentAnti-SycophancyDecision Frameworks

Personal Project · Automation

Web Retrieval Stack & Automation Layer

A production web-retrieval architecture routing each query through a 4-tier cost gate — static fetch (MCP Fetch) → LLM-native search (Tavily) → JS-rendered scrape (Firecrawl) → browser automation for auth walls — selecting the cheapest viable method automatically and guaranteeing 100% data accessibility.

Routing ArchitectureMCP FetchTavilyFirecrawlBrowser Automation

Personal Project · AI Infrastructure

AI Second Brain — Claude + Obsidian

A personal AI infrastructure solving token bloat, cross-session memory loss, and execution drift — a topology-based compression engine (6.8×–71.5× token reduction), an Obsidian durable-memory layer, a 28-tool MCP suite, and a 5-phase GSD execution engine (Clarify → Plan → Execute → Verify → Ship).

Claude APIMCPKnowledge GraphSemantic SearchTopology CompressionGSD

Personal Project · Systems Design

Notion Operating System — Signal-over-Noise

A bespoke relational operating system in Notion built on signal-over-noise principles — automated recurring tasks, multi-layered project tracking (Planned / Ongoing / Doing), Quick-Action modules, and a UI that surfaces only high-impact tasks within a permanent 7-day strategic window.

NotionRelational DB DesignInformation ArchitectureUX DesignSystems Thinking

University // 02

UCID · Universitas Indonesia · Group

Kalcer — Art Commercial Portfolio Gallery

A team UX case for an Indonesian art marketplace — full design-thinking process: 37-respondent survey + expert interview, two user personas, customer-journey mapping, IA and wireframes — validated with a regression analysis showing a significant positive relationship between art-enthusiast preference and platform value (R²=0.272, F-test p=0.001).

UX ResearchDesign ThinkingPersonasCustomer JourneyRegression Analysis

Marketing Strategy · Universitas Indonesia · Group

Chicken Day — Anti-Corporate Marketing Framework

An anti-corporate marketing strategy for a 70-branch suburban fast-food franchise competing against McDonald's, KFC, and Richeese — built to lift a 1.59% social engagement rate (benchmark Pride Chicken 7.35%) caused by fragmented branch-by-branch marketing. Designed a "Reality TV" documentary content method, guerrilla two-way engagement (personalized video replies, handwritten order notes), and a two-pillar Brand Stories architecture; selected over 5 alternatives via a Weighted Scoring Matrix (8.2/10 vs next-best 7.5) and delivered a customer-validated prototype (5 posts + 1 reel) across 5 phases, presented at a public exhibition.

Marketing StrategyBrand PositioningContent ArchitectureGuerrilla MarketingWeighted Scoring Matrix

Independent Research // 01

Ongoing · Self-Directed · 4+ Years

Independent Equity Research — IDX Blue-Chips

Four-plus years of independent fundamental analysis on IDX-listed blue-chip securities, applying an 8-metric ratio framework (GPM, NPM, D/E, ROA, ROE, EPS, payout ratio, dividend yield) benchmarked against sector averages under varying market-volatility conditions.

Fundamental Analysis8-Metric Ratio FrameworkIDX EquitiesSector Benchmarking

SYS-04 // CAPABILITY MATRIX[04]

ProductCAP-01

PRD AuthorshipProduct ArchitectureFraud Detection DesignCPM/Pricing ModellingMarketplace MechanicsSprint PlanningGTM Strategy

AI & TechnicalCAP-02

Prompt & Context EngineeringMCP Suite DevelopmentAgentic Workflow DesignMulti-tier Web RetrievalAI-Deterministic MethodologyClaude Environment

AnalyticalCAP-03

NPV / IRR / DCFQSPM / IFE / EFERatio AnalysisIDX Equity AnalysisLongitudinal Data Analysis

CommercialCAP-04

Pricing StrategyACV ModellingMarket BenchmarkingGrowth Systems DesignContent Strategy

SYS-05 // CREDENTIALSUI / 2021–2025

Education

Universitas Indonesia

Applied Bachelor of Creative Business

GPA 3.64 / 4.00 · CUM LAUDE // AUG 2021 – SEP 2025

Thesis

Integration of Business Model Canvas (BMC) and Quantitative Strategic Planning Matrix (QSPM) for Strategic Decision Making

Languages

Bahasa Indonesia (native)

English (professional working)

SYS-06 // LICENSES & CERTIFICATIONS[04]

BNSP Certificate of Competence — Digital Marketing

Advertising / Pemasaran Digital · LSP Digital Marketing Indonesia · BNSP

● ISSUED 18 JUL 2025 // VALID 3Y
CERT 73100 2431 3 0014344 2025 · REG M.2139.02867 2025

BNSP Certificate of Competence — Industrial Entrepreneur

Kewirausahaan / Wirausaha Industri · LSP Universitas Indonesia · BNSP

● ISSUED 22 NOV 2024 // VALID 3Y
CERT 74100 2431 5 0007500 2024 · REG KWU.787.00258 2024

BNSP Certificate of Competence — Financial Administration Management

Pengelola Administrasi Keuangan · LSP Administrasi Terampil Indonesia · BNSP

● ISSUED 21 JUL 2025 // VALID 3Y
CERT 82110 4312.03 0 0000149 2025 · REG N 2623 00149 2025

Tax Brevet AB (Brevet Pajak A & B)

PT Satukelas Adhyapana Nusantara · Result: Lulus — Grade A (97/100)

● ISSUED 28 JUL 2025
CERT 4735/MB25/2807/4735

SYS-07 // CONTACTready

Open to analytical, strategy, and product roles — globally remote or Jakarta-based.

Get in touch → LinkedIn ↗

Download CV — Analyst & Strategy Download CV — AI & Product CV // COMING SOON

Strategy that ships.Products that are defensible.