Pratama Fadzwani
// Portfolio 2026
Calibration
STRIPE 58 / VERCEL 42
technical-editorial · light
LAT // 6.2088° S
LNG // 106.8456° E
JAKARTA · GMT+7
SYS-00 // PROFILE live
System Architecture Report

Strategy that ships.
Products that are defensible.

Analytically-driven strategist and AI-native product builder — I think in frameworks, build in systems, and ship in weeks, not quarters.

Pratama Bhakti Fadzwani is a Jakarta-based strategist and product builder who bridges institutional-grade analysis with AI-native execution speed. He shipped a production-ready SaaS marketplace in 12 weeks using AI-deterministic methodology, built a 28-tool MCP infrastructure, and applied QSPM and NPV/IRR frameworks across live public-sector mandates at Indonesia's largest institutions. University of Indonesia, Applied Bachelor of Creative Business, GPA 3.64. Open globally for remote roles.

89.4%
CPM reduction
12wk
Zero → prod
7.12T
IDR portfolio
71.5×
Token compr.

Deployed node runtime // 2026

SYS-02 // WORK EXPERIENCE[05]
Co-Founder & Product Lead FEB 2026 – PRESENT

ClubClip — AI-Native Creator Monetization Platform

Two-sided SaaS marketplace connecting brands with short-form video creators on a performance-based CPM model.

  • Shipped production-ready SaaS in 12 weeks vs 6-month industry baseline (~75% faster)

  • Authored the full PRD and system architecture — fraud detection, escrow liquidity lock, dynamic CPM engine — powered by a self-built MCP infrastructure that cut LLM operational cost

  • Designed a pricing model delivering 89.4% reduction in effective cost-per-mille vs native platform rates

PRD AuthorshipProduct ArchitectureMCP DevelopmentPricing StrategyAI-Deterministic
Co-Founder & Strategy Lead MAR 2026 – MAY 2026

Particlear — Impression Agency

Boutique creative and performance agency built on a Commerce + Content model across JABODETABEK and international markets.

  • Engineered a modular 6-pillar service ecosystem with tiered pricing (Starter / Scale-Up / Enterprise), benchmarked across JABODETABEK and international markets

  • Authored a 7-report competitive-intelligence & pricing-benchmark suite (~24,000 words, 160+ tables) analyzing 24 competitor agencies across 5 verticals and 5 markets

  • Targeting a 25–40% ACV increase over unstructured pricing via tiered packaging; GTM collateral anchored on the Why/How/What framework

Service ProductizationGTM ArchitecturePricing StrategyCompetitive IntelligenceMarket Research
Strategy BizDev Intern MAR – JUN 2025

PDAM Tirta Pakuan Bogor — Strategic Planning

Graduate-level strategic planning engagement at one of Indonesia's largest regional water utilities, serving 700,000+ residents under a dual commercial and public-service mandate.

  • Applied QSPM / IFE / EFE to evaluate 4+ strategic alternatives for a live dual-mandate conflict

  • Identified a 34% gap in potential non-water revenue; AMDK scored highest QSPM attractiveness (STAS: 4.75)

  • Built multi-year NPV, IRR, BCR projections for AMDK feasibility; formalized as an academic thesis

QSPMIFE/EFENPV/IRR ModellingBMCFeasibility AnalysisStrategic Reporting
Business Analyst Intern SEP 2023 – JAN 2024 // JKT

PT Permodalan Nasional Madani (PNM) — Financial & CSR Analysis

Partnership & CSR division of Indonesia's largest microfinance BUMN, managing one of the country's most significant state-backed financial-inclusion mandates.

  • Ran a 5-year longitudinal financial analysis (2018–2022) across an average income base of IDR 7.12 trillion, identifying a 2.47% net-profit uplift (4.97% → 7.44%) from non-core revenue diversification — presented to senior management

  • Applied ratio diagnostics (GPM, NPM, ROA, ROE, D/E) across business units to recommend reallocating idle cash from low-yield deposits to higher-yield bonds and dividend instruments

  • Engineered the framework for the company's inaugural Sustainability Report (GCG-aligned) and translated international climate frameworks (Paris Agreement) into executive-ready visuals

Longitudinal AnalysisRatio AnalysisCapital ReallocationSustainability / GCGData Integration
Creative Lead & Content SEP 2025 – JAN 2026

Kopitiam Rindu Bogor — Organic Growth & Content System

Algorithm-led social content strategy for an F&B brand, run solo end-to-end — strategy, production, and on-screen talent.

  • Scaled organic reach from 731 to 932,000+ accounts in 90 days (~7,539% growth) on zero paid budget

  • Drove 2.3M+ total organic views; pivoted reach from 47% follower-reliant to 97.4% discovery-based via the Instagram Explore/Reels algorithm

  • Directed a rapid production framework delivering 16+ assets monthly (Reels, Carousels, Statics) as sole strategist, producer, and talent

Content StrategyOrganic GrowthShort-Form VideoProductionSocial Branding
SYS-03 // SELECTED PROJECTS[06]

AI & Systems // 04

Personal Project · AI System

Verdict — Anti-Sycophancy AI Decision Council

A multi-agent evaluation framework that strips framing bias — five independent advisors (Contrarian, First-Principles, Expansionist, Outsider, Executor) argue blind, then a Chairman anonymizes, scores for motivated reasoning, and synthesizes one verdict (go / no-go / pivot), with the strongest case for and against, the insight no one saw, and the next action within 24 hours.

Prompt EngineeringMulti-AgentAnti-SycophancyDecision Frameworks
Personal Project · Automation

Web Retrieval Stack & Automation Layer

A production web-retrieval architecture routing each query through a 4-tier cost gate — static fetch (MCP Fetch) → LLM-native search (Tavily) → JS-rendered scrape (Firecrawl) → browser automation for auth walls — selecting the cheapest viable method automatically and guaranteeing 100% data accessibility.

Routing ArchitectureMCP FetchTavilyFirecrawlBrowser Automation
Personal Project · AI Infrastructure

AI Second Brain — Claude + Obsidian

A personal AI infrastructure solving token bloat, cross-session memory loss, and execution drift — a topology-based compression engine (6.8×–71.5× token reduction), an Obsidian durable-memory layer, a 28-tool MCP suite, and a 5-phase GSD execution engine (Clarify → Plan → Execute → Verify → Ship).

Claude APIMCPKnowledge GraphSemantic SearchTopology CompressionGSD
Personal Project · Systems Design

Notion Operating System — Signal-over-Noise

A bespoke relational operating system in Notion built on signal-over-noise principles — automated recurring tasks, multi-layered project tracking (Planned / Ongoing / Doing), Quick-Action modules, and a UI that surfaces only high-impact tasks within a permanent 7-day strategic window.

NotionRelational DB DesignInformation ArchitectureUX DesignSystems Thinking

University // 02

UCID · Universitas Indonesia · Group

Kalcer — Art Commercial Portfolio Gallery

A team UX case for an Indonesian art marketplace — full design-thinking process: 37-respondent survey + expert interview, two user personas, customer-journey mapping, IA and wireframes — validated with a regression analysis showing a significant positive relationship between art-enthusiast preference and platform value (R²=0.272, F-test p=0.001).

UX ResearchDesign ThinkingPersonasCustomer JourneyRegression Analysis
Marketing Strategy · Universitas Indonesia · Group

Chicken Day — Anti-Corporate Marketing Framework

An anti-corporate marketing strategy for a 70-branch suburban fast-food franchise competing against McDonald's, KFC, and Richeese — built to lift a 1.59% social engagement rate (benchmark Pride Chicken 7.35%) caused by fragmented branch-by-branch marketing. Designed a "Reality TV" documentary content method, guerrilla two-way engagement (personalized video replies, handwritten order notes), and a two-pillar Brand Stories architecture; selected over 5 alternatives via a Weighted Scoring Matrix (8.2/10 vs next-best 7.5) and delivered a customer-validated prototype (5 posts + 1 reel) across 5 phases, presented at a public exhibition.

Marketing StrategyBrand PositioningContent ArchitectureGuerrilla MarketingWeighted Scoring Matrix
SYS-04 // CAPABILITY MATRIX[04]
ProductCAP-01
PRD AuthorshipProduct ArchitectureFraud Detection DesignCPM/Pricing ModellingMarketplace MechanicsSprint PlanningGTM Strategy
AI & TechnicalCAP-02
Prompt & Context EngineeringMCP Suite DevelopmentAgentic Workflow DesignMulti-tier Web RetrievalAI-Deterministic MethodologyClaude Environment
AnalyticalCAP-03
NPV / IRR / DCFQSPM / IFE / EFERatio AnalysisIDX Equity AnalysisLongitudinal Data Analysis
CommercialCAP-04
Pricing StrategyACV ModellingMarket BenchmarkingGrowth Systems DesignContent Strategy
SYS-05 // CREDENTIALSUI / 2021–2025
Education

Universitas Indonesia

Applied Bachelor of Creative Business

GPA 3.64 / 4.00 // AUG 2021 – SEP 2025

Thesis

Strategic Planning Analysis Using the QSPM Framework for PDAM Tirta Pakuan Bogor

Languages

Bahasa Indonesia (native)

English (professional working)

SYS-06 // LICENSES & CERTIFICATIONS[04]

BNSP Certificate of Competence — Digital Marketing

Advertising / Pemasaran Digital · LSP Digital Marketing Indonesia · BNSP

ISSUED 18 JUL 2025 // VALID 3Y
CERT 73100 2431 3 0014344 2025 · REG M.2139.02867 2025

BNSP Certificate of Competence — Industrial Entrepreneur

Kewirausahaan / Wirausaha Industri · LSP Universitas Indonesia · BNSP

ISSUED 22 NOV 2024 // VALID 3Y
CERT 74100 2431 5 0007500 2024 · REG KWU.787.00258 2024

BNSP Certificate of Competence — Financial Administration Management

Pengelola Administrasi Keuangan · LSP Administrasi Terampil Indonesia · BNSP

ISSUED 21 JUL 2025 // VALID 3Y
CERT 82110 4312.03 0 0000149 2025 · REG N 2623 00149 2025

Tax Brevet AB (Brevet Pajak A & B)

PT Satukelas Adhyapana Nusantara · Result: Lulus — Grade A (97/100)

ISSUED 28 JUL 2025
CERT 4735/MB25/2807/4735
SYS-07 // CONTACTready

Open to analytical, strategy, and product roles — globally remote or Jakarta-based.

© 2026 Pratama Bhakti Fadzwani // Jakarta, IDN [SYS_EOF]